Will The Biggest Meat Business In The World Be Cultured Meat Seller?

Vegan Meal
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Vegan Meat

The world’s biggest meat company is likely to be one that sells cultured meat, hinted the University of Vechta’s professor Nick Lin-Hi. At EuroTier 2021, Lin-Hi said that our present food manufacturing methods are not sustainable, and that, increasing living standards, a rising population, and more requirements for meat would worsen the situation. He was talking about cultured meat at the event. Some confuse cultured meat with vegan meat.

In actuality, cultured meat is not among the vegan consumer goods market. It is a form of animal flesh; only, a lab-made one at that. The meat would aid in tackling the issues, as well as addressing the lack of connection between customers seeking higher standards yet declining to reward manufacturers for following those standards.

Lin-Hi stated that food manufacturing now contributes to 30% of GHG (greenhouse gas) emissions, whereas livestock creation accounts for 50% of that. He caveated that a lack of change would make that situation worse.

Encouraging companies to create more sustainable food and small changes would not appear to be doing the trick. As an example, Lin-Hi talked about two supermarket chains in Germany that came up with solidarity bonuses to manufacturers, rewarding changed manufacturing methods. Anyhow, the goods marketed under that scheme went unsold because of the higher costs associated with those.

While it would appear that consumers will not drive change, some kind of change is required for addressing the increasing demand for animal flesh without further harming the planet.

Cultured meat is perhaps the right solution for confirming that meat manufacturing stays sustainable. Today’s conventional meat manufacturers should realize the potential of this segment to change the industry radically.

Does This Notion Make Sense?

The lab-grown form of meat would seem to address those sustainability problems related to present manufacturing methods. Not acknowledging the above-mentioned is a dangerous thing to do.

Lin-Hi alluded to today’s smartphones versus the original cell phones. The former products have nearly caused the death of the latter. The professor said that a non-telephone company launched smartphones and then captured the related market.

Several people may find lab meat science fiction, but the professor wondered who would like to return to a conventional cell phone. At the same time, he noted that being involved in a fresh industry would be much better as compared to being surpassed by a novice.